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How to Implement Negative Keywords

Per Google:

These are instructions direct from Google. Implementation support is a separate charge from purchase of keyword lists. (Please check Google help for the most current instructions – they have been changing their Ads interface more frequently, and this may not be the most current version).

Create a negative keyword list

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Audiences, keywords, and content drop down in the section menu.
  3. Click Negative search keywords at the top.
  4. Click the plus button .
  5. Click Select a campaign, then select the campaign you want to add the negative keyword list to.
  6. Enter or paste one negative keyword per line in the text field.
  7. Select the checkbox next to Save to new or existing list, and enter a name for your negative keyword list.
  8. Click Save.

Apply negative keyword lists to campaigns

After creating your negative keyword lists, you can apply them to one or more campaigns.

Apply negative keyword lists to multiple campaigns from the negative keyword library

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click the Shared library drop down in the section menu.
  3. Click Exclusion lists.
  4. Click the Negative keywords liststab.
  5. Check the box next to the negative keyword lists you want to apply to campaigns.
  6. Click Apply to campaigns.
  7. Select the campaigns you’d like to apply the negative keyword lists to.
  8. Click Apply.

Apply negative keyword lists to a single campaign

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Audiences, keywords, and content drop down in the section menu, then click Search keywords.
  3. Click Negative Keywords along the top.
  4. Click the plus button .
  5. Select Use negative keyword list.
  6. Check the box next to the negative keyword lists you want to apply to this campaign.
  7. Click Save.

Apply negative keyword lists to multiple campaigns from the Campaigns page

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu, then click Campaigns.
  3. Check the box next to the campaigns you want to apply your negative keyword lists to.
  4. Click Edit, and select Edit targeting.
  5. To add negative keyword lists, select Add negative keyword lists.
    1. Check the box next to the lists you want to add to these campaigns.
    2. Click Apply.
  6. To remove negative keyword lists, select Remove negative keyword lists.
    1. Check the box next to the lists you want to remove from these campaigns.
  7. Click Apply.

Negative keywords are powerful! Make sure you are not blocking phrases you want to show your ads. 

Google will tell you if your negative keywords are blocking phrases you already have, but not ones not in your campaign.

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